Who We Are

Luna Ground is a Texas-based real estate development and project management firm providing owner-side leadership across the full project lifecycle. From raw land and entitlements through construction, delivery, and repositioning.

Our Role

Luna Ground works exclusively on behalf of ownership.

We represent ownership, acting as a strategic extension of the owner’s team to guide decisions, manage risk, and maintain continuity across all phases of development.

Our work spans master-planned communities, land development, mid-project takeovers, and commercial renovations, supporting owners who require experienced leadership where complexity demands it.

Our Delivery Model

Luna Ground provides principal-led development management supported by a project-specific network of planners, engineers, architects, contractors, and technical specialists. This structure gives clients experienced leadership and scalable resources without the overhead of building an internal development department.

Founder | Principal

Liliana Soto Atenza
Founder, Luna Ground Real Estate & Development Advisory

Liliana Soto brings over 27 years of experience across real estate development, land entitlement, master-planned communities, construction oversight, and commercial project execution.

Her background spans raw land through delivery, including entitlements and zoning coordination, infrastructure and vertical construction oversight, and owner representation across active and transitional projects.

Luna Ground was founded to provide owners with experienced, steady leadership. A single point of accountability from entitlements through execution.